Followers are people who follow your club (profile) but have not joined it for free or for money. By following you, they keep an eye on you because they find you interesting, even though they can't see your content. They can find your club in their Memberships section under the Following tab.
Followers are one step away from becoming your club members. How can you help them take that step?
Mass messages. Followers are one of the groups you can target with your mass messages. Use this opportunity! Send them some gorgeous or useful content every now and then. Tease what they can get if they join your club.
Here are a couple of ideas of how you can leverage mass messages to followers:
- Send some snapshots from a video you've posted for your members and invite followers to join your club to see the video in full.
- Send a couple of photos from a photoshoot that you uploaded in its entirety only for your club members.
- Send a text mass message telling followers what great (new) content you have in your club for members.
Make people curious and they will not be able to resist joining your club.